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许多市场学家和市场营销管理人员,都把市场细分、选择目标市场和市场定位视为现代策略性营销的核心,同时又把市场细分视为这一核心营销策略的灵魂或前提,十分重视研究和运用,为选择目标市场。进行产品定位及整个市场营销组合工作创造了前提,取得了不凡的营销效果。但是也有不少企业,包括上述这些市场细分策略运用得较好的企业,由于对有效市场细分条件的理解不深刻、不全面或跟不上市场形势的发展,过分强调有效市场细分的平衡量性、足量性等条件,把市
Many market scientists and marketing management personnel regard market segmentation, target market selection and market positioning as the core of modern strategic marketing. At the same time, they regard market segmentation as the soul or prerequisite for this core marketing strategy. Pay attention to research and application and choose the target market. The product positioning and the entire marketing mix create the premise, and achieved extraordinary marketing results. However, there are also many companies, including those with well-utilized market segmentation strategies, who have overemphasized the effective market segmentation because they do not have a deep understanding of the effective market segmentation conditions, are not comprehensive, or cannot keep up with the development of the market situation. Balance the quantity, sufficient quantity and other conditions to put the city