2014年度最佳产品创新奖 汉森洋葱葡萄酒/开创保健葡萄酒蓝海

• 出 处: 新营销
• 发表日期: 2015年Z1期
• 关键词: 葡萄酒行业 汉森 差异化竞争 波尔多 自酿 食疗方 辅助治疗作用 营养价值 降血压 利尿排毒

在古老的葡萄酒行业,创新是一件需要勇气的事。摧毁传统,往往遭遇死忠红酒粉抵制。而墨守成规,则意味着陷入同质化的泥淖,难以开创新的蓝海。因此,当众多葡萄酒厂商习惯性地炒作波尔多酒庄概念,难以走出差异化竞争之路时,内蒙古汉森酒业集团大胆创新,在2014年推出了一款极具颠覆性的葡萄酒——洋葱葡萄酒,开创了一个保健葡萄酒的蓝海市场。洋葱葡萄酒问世,灵感来自于微信朋

In the old wine industry, innovation is something that takes courage. Destroy the tradition, often die of loyalty red wine. And stick to the rules, it means falling into the mud of homogeneity, it is difficult to create a new blue ocean. As a result, as many wineries routinely hyped the concept of Bordeaux Winery and struggled to get out of the competitive differentiation, Inner Mongolia Hansen Wine Group boldly innovated and launched a disruptive wine - onion wine in 2014 , Creating a blue ocean market for health wine. Onion wine come out, inspired by WeChat friends