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随着二胎政策的开放,据统计,2016年我国新生儿人数1867万,较2015年增长11%。随着新出生人口的增长,母婴市场迎来红利,截止2016年年底,54%的母婴企业销售额直接增长20%以上。根据《母婴行业投融资报告》显示,2017年上半年,母婴行业已有108笔相关投融资,融资金额超过70亿元。作为母婴市场中的一员,玩具行业也随着行业的大势,整体呈逐年上升态势。
With the opening of the second child policy, according to statistics, the number of newborns in China in 2016 is 18.67 million, an increase of 11% over 2015. With the growth of the new born population, the mother-baby market ushered in a dividend. By the end of 2016, 54% of the MTC’s directly increased their sales by more than 20%. According to the “Investment and Financing Report for Maternal and Infant Industry”, in the first half of 2017, there were 108 related investment and financing activities in the mother-baby industry with a total amount of over 7 billion yuan raised. As a member of the mother and child market, the toy industry is also followed by the general trend of the industry, showing an overall trend of rising year by year.