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好书推荐《蓝海战略》出版社:商务印书馆作者:[韩]W.钱·金[美]勒妮·莫博涅定价:38.00元ISBN:7-100-04452-9/F·545这本畅销书不知您读了没有,书里的内容着实吸引了许多人。讲的可以说是一个另类的营销概念,可又是一个通过跨度达100多年、涉及30多个产业150个战略行动的研究。书中提出:要赢得明天,企业不能靠与对手竞争,而是要开创“蓝海”,即蕴含庞大需求的新市场空间,以走上增长之路。这种被称为“价值创新”的战略行动能够为企业和买方都创造价值的飞跃,使企业彻底甩脱竞争对手,并将新的需求释放出来。
Recommended Books “Blue Ocean Strategy” Publisher: Commercial Press author: [Korean] W Qian Jin [US] Renee Mauborgne pricing: 38.00 yuan ISBN: 7-100-04452-9 / F · 545 this The best-selling book I do not know you did not read, the contents of the book really attracted many people. Speaking can be said that an alternative marketing concept, but also through a span of 100 years, involving more than 30 industries 150 strategic research. The book puts forward: To win tomorrow, companies can not compete with rivals, but to create a “blue ocean” that contains a huge demand for new market space to embark on the road to growth. This strategic initiative called “value innovation” can create a leap in value for both businesses and buyers, allowing them to shake off their competitors completely and free up new needs.