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党的十六届三中全会提出的坚持以人为本,全面、协调、可持续的发展观,富有鲜明的时代特征。科学发展观对于我们贯彻“三个代表”重要思想、实现全面建设小康社会的宏伟目标,解决当前广播电视业发展中存在的问题,具有重要的指导意义。本文将探讨如何用科学发展观指导和推进广播电视节目创优的问题。我国社会与经济的发展,广播电视体制和机制的改革,传播理念的更新,传播技术手段的进步,受众精神文化需求水平的不断提高,必然要求广播电视节目与时俱进,不断创优谋求发展。实践证明,广播电视工作者只有正确把握科学发展观的深刻内涵,牢固树立并落实好科学发展观,才能抓住节目创优中的关键环节,打造出深受广大受众欢迎、具有强大效应的广播电视品牌节目。
The three plenary sessions of the 16th CPC Central Committee put forward the concept of people-oriented, comprehensive, coordinated and sustainable development and have distinctive characteristics of the times. The Scientific Outlook on Development is of guiding significance to our grand goal of implementing the important thinking of the ’Three Represents, realizing the goal of building a well-off society in an all-round way and solving the problems existing in the development of the radio and television industry. This article will explore how to use the scientific concept of development to guide and promote the excellence of radio and television programs. The development of our society and economy, the reform of the radio and television system and mechanism, the updating of the concept of communication, the progress of the means of communication and the continuous improvement in the level of the audience’s spiritual and cultural needs will inevitably require the radio and television programs to keep pace with the times and keep creating excellence for development . Practice has proved that only by properly grasping the profound connotation of the scientific concept of development and firmly establishing and implementing the scientific concept of development, radio and television workers can grasp the key links in program excellence and create a broadcast that is greatly welcomed by the general public and has a strong effect TV brand program.