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电视节目编排是一门节目组合的艺术,是一门时间分割的艺术,也是一项政策性、思想性、受众性很强的工作。节目内容和编排是否得体,关系到节目的收视率和收视效果。收视率高低主要取决于两个方面,一是电视节目的质量,节目本身的感染力和可看性,二是电视节目的编排艺术。电视节目编排若能达到最佳效果,就要把合适的节目放在最合适的时段播出,让尽可能多的观众观看。本文重点探讨收视率与电视节目编排策略的关系。
Television programming is a program of art, is a time-divided art, but also a policy, ideological, popular work very strong. Program content and layout is decent, related to the program’s ratings and viewing results. The level of ratings depends mainly on two aspects, one is the quality of the television program, the appeal of the program itself and the viewability, and the other is the art of arranging the television program. If the best programming is achieved, the program should be broadcast at the most suitable time for the most viewers. This article focuses on the relationship between ratings and television programming strategy.