人生如酒,品酒论营销

• 作 者: 郝刚
• 机 构: 酒鬼酒供销有限责任公司,
• 出 处: 销售与市场(评论版)
• 发表日期: 2012年09期
• 关键词: 内化 把做 价格屠夫 耐用品 消费模型 人生哲理 不言 家电 日常 奢侈品

大道相通,做人如做酒,营销人只有把做白酒的理念思路内化到自己的日常工作中,才能得到不断的提升。进入白酒行业很多年了,因为工作的性质,对白酒、商业、管理和人事关注较多,渐渐发现其中有许多道理能够相互打通,做酒如做人,做白酒的很多思路值得营销人借鉴学习。

Interlinked Avenue, a man as a wine, marketing people only to do the concept of liquor ideas into their daily work, in order to get continuous improvement. Since entering the liquor industry for many years, because of the nature of the work, more attention has been paid to liquor, commerce, management and personnel, and many of them have found that many of them can get through with each other. Many ideas of making liquor such as making a living and making liquor are worth learning from.