论文部分内容阅读
中国广告杂志社于2007年6月在上海举行了“中国影视广告实战论坛”。集讲学、案例分析、实战程序、优秀影视广告公司现场参观于一体。影视广告创意的公司及个人就影视广告片创意、制作相关等问题有更深入的自由漫谈和沟通。国内影视广告的创意、创作的大师们会聚一堂,共同探讨中国影视广告的产业规律,得到众多与会者的强烈共鸣。我们把这次论坛与即将出版的中国首本《影视广告案例年鉴》都看作影视广告产生、成熟的标志。我们在这里精选了部分演讲精髓,以期与更多读者分享。
China Advertising Magazine in June 2007 held in Shanghai, “China Film and Television Advertising Forum”. Set lectures, case studies, actual procedures, excellent television advertising company site visit in one. Television advertising creative companies and individuals on film and television commercials creative, production and other issues related to more in-depth free talk and communication. The domestic film and television advertising creative, creative masters come together to discuss the industry rules of Chinese film and television advertising, get many participants strong resonance. We regard this forum and the soon to be published China’s first Yearbook of Film and Television Advertising as a symbol of the emergence and maturity of film and television advertising. We have selected some of the essence of speech here, in order to share with more readers.