论文部分内容阅读
先讲一个故事。女作家:“我真是被惊呆了!认真写成的稿子,3岁的孩子看过之后竟然给撕破了。” 友人:“3岁的孩子已经认得字了吗?” 这只是一个玩笑,却说出了故事营销的关键,那就是如果你的故事很无趣,连3岁的小孩子也不会理你。 21世纪是信息爆炸的时代,广告无处不在,信息无孔不入,消费者每天会接触成千上万的营销信息。据调查,在美国平均每人每天可能面对1000条广告信息。高密度的信息轰炸已经让消费者变得
Tell a story first. Writer: “I was really shocked! Seriously written manuscript, 3-year-old children actually torn to tears.” “Friends: ” 3-year-old child has recognized the word? “” This is only A joke, but said the key to story marketing, that if your story is boring, even 3-year-old children will not care about you. The 21st century is an era of information explosion where advertisements are ubiquitous and information is pervasive. Consumers have access to thousands of marketing messages daily. According to the survey, in the United States average per person per day may face 1000 advertising messages. High-density bombing of information has made consumers become