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实达网络公司在其2月26日发布的一个声明中宣布:从2月18日开始,所有实达网络科技公司销售的网络产品上都标有“锐捷”商标;在2003年内,实达网络产品将统一以“实达锐捷网络产品”的名称形式出现。至于原来的“实达网络”品牌,刘中东的表示是:退居后台,不允许他人使用以混淆视听。对一个网络厂商来说,产品品牌绝对是其征战市场的利器,更换品牌无疑也会对未来的发展产生重大的影响。2月18日,实达网络科技有限公司在福州宣布为其网络产品赋予“锐捷”产品品牌。原有的“实达网络”品牌是经过三年打造出来的已具影响力品牌,实达网络公司为什么要为其网络产品换上“锐捷”牌子呢? 实达网络的回答是:“锐捷”新品牌的推出,使企业新的核心经营理念与品牌名称标识达成了一致。实达网络公司副总经理刘中东从三个方面阐述了推出锐捷品
In a statement released on February 26, Shida Networks announced that all network products sold by Shida Network Technologies are marked with the “Ruijie” trademark since February 18; in Shida Network products will be unified to “the real Rui Jie network products,” the name of the form. As for the original “Shida Network” brand, Liu Zhongdong said: back into the background, do not allow others to confuse the use of audio-visual. To a network manufacturer, the product brand is definitely the weapon of the market. Changing the brand will undoubtedly have a significant impact on the future development. February 18, Shida Network Technology Co., Ltd. announced in Fuzhou for its network products, “Ruijie” product brand. The original “Shida Network” brand is the influential brand that has been built in three years. Why did Shida Network put “Ruijie” brand on its network products? The answer of Shida Network is: “Rui Czech Republic, ”the introduction of the new brand, so that the company’s new core business philosophy and brand name logo reached an agreement. Liu Zhongdong, deputy general manager of Shida Networks, explained the launch of Ruijie from three aspects