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品牌形象是公众对品牌的整体感觉、印象和认识。本文借鉴企业的品牌形象策划理论,通过案例分析,总结出学校品牌形象的建设策略:即精准品牌形象定位,凸显办学特色;修炼完善行为规范;美化学校外在形象;建设一流的师资队伍,增强核心竞争实力。只有整体规划,细部着手,才能塑造学校良好的品牌形象,使学校发展壮大。
Brand image is the public’s overall impression of the brand, impression and understanding. This article draws lessons from the enterprise brand image planning theory, through the case analysis, sums up the school brand image the construction strategy: namely the precise brand image localization, highlights the school characteristic; Practice perfects the behavior standard; beautifies the school external image; builds the first-class teacher troop, strengthens Core competencies. Only the overall planning, detail to start, in order to create a good brand image of the school, the school grow and develop.