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个性化回铃音业务(CustomizedRingBackTone,CRBT)在短时间内就改变了单调的“嘟嘟”声,它带来的效益和影响一时间引起了移动增值业务产业链上各个环节的关注。运营商期望它能增加ARPU值、增强竞争力,方案商争相为运营商献计献策、希望占有彩铃市场的一席之地,系统集成商以及基础设备商开始了新一轮的市场角逐,而内容提供商也跃跃欲试。本期将从移动增值业务产业链的视角分别对CRBT进行全方位探讨。
CustomizedRingBackTone (CRBT) has changed the monotonous “beep” for a short period of time. The benefits and impacts brought by CRBT have aroused the concern of all aspects of the mobile value-added service industry chain. Operators expect it to increase ARPU, enhance competitiveness, program vendors competing offerings for operators, want to occupy a place in the ring back tone market, system integrators and infrastructure vendors started a new round of market competition, and content providers Also eager. In this issue, CRBT will be fully explored from the perspective of the mobile value-added service industry chain.