论文部分内容阅读
在体验经济时代,以观光、游览为主的传统古镇旅游已无法满足游客个性化的需求,他们更加注重参与和体验。本文试图运用体验经济的相关理论,以微山湖古镇为例对其产品的深度开发提出具体的对策,提高其形象感知,促进微山湖古镇的可持续发展。
In the era of experiential economy, the traditional town tourism mainly based on sightseeing and touring has been unable to meet the individual needs of tourists. They pay more attention to participation and experience. This paper attempts to use the relevant theory of experiential economy to take Weishanhu ancient town as an example to put forward specific countermeasures for the further development of its products to enhance its image perception and promote the sustainable development of Weishanhu town.