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“新常态下,农民合作社进入规范发展的分水岭和提升发展的黄金时期。而提升发展的核心就是提高农产品营销能力。”青岛农业大学合作社学院李中华院长说。那么合作社如何规划农产品营销?李中华也给我们支出实招。发展短链农业,实现农消对接传统的农产品流通方式,从生产者到消费者手中要经过各个中间商的层层加价,最后导致消费者购买农产品价格过高,而生产者销售农产品价格太低。“合作社作为农民联合的平台,是联系生产者与消费者的桥梁与纽带,要充分发挥规模优势,通过营销手段,最大化
”Under the new normal, farmer cooperatives have entered the golden age of standardizing development and promoting development, and the core of enhancing their development is to improve the marketing capability of agricultural products.“ ”The president of Agricultural University of China Cooperative Academy Li Zhonghua said. So cooperatives how to plan agricultural marketing? Li Zhonghua also give us spending real trick. The development of short-chain agriculture to achieve agricultural indirect docking of traditional agricultural products circulation, from producer to consumer in the hands of each broker to go through various levels of fare increase, and ultimately lead to consumers to buy agricultural products is too high, while producers sell agricultural products is too low . "Cooperative as a platform for peasant union, is a bridge and link between producers and consumers, to give full play to scale advantages, through marketing, to maximize