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如果行业面临剧烈的外部冲击，或业内即将发生足以引起竞争结构改变的重大变化，这就需要引入“ＳＣＰ模型”，对企业经营环境进行动态分析，以便准确地把握业界走势，制定适宜的发展战略。
If the industry is faced with severe external shocks or major changes in the industry that are likely to cause changes in the competitive structure, it will be necessary to introduce an “SCP model” to conduct a dynamic analysis of the business environment in order to accurately grasp the trend of the industry and formulate a suitable development strategy .