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13年来,广州电视台成功地举办了9届“美在花城”广告新星大赛,如今,大赛已成为发掘、培养、选拔、输送广告新星实现明星梦的摇篮。它按照美的规律去创造美,培养观众对美的鉴赏力,推动了美育的发展。 “美”,无论是文人骚客还是平民百姓都会十分关注和十分钟爱,这是人类审美心理的客观存在。人们由于身分、地位、思想观念、审美情趣的不同,对美有着千差万别的认识。何谓“美”,美在现实社会活动中被如何体现、如何演绎,让我们近观“美在花城”广告新星大赛所呈现的缤纷色彩。
In the past 13 years, Guangzhou TV Station successfully held 9 “New America in Huacheng” Advertising Nova Competition. Nowadays, the competition has become the cradle of exploring, cultivating, selecting and delivering the advertising star to realize the star dream. According to the law of beauty, it creates beauty, cultivates the appreciation of beauty to the audience, and promotes the development of aesthetic education. “Beauty”, both the literati and the common people, will pay close attention to and love it very much. This is the objective existence of human aesthetic psychology. Due to their different status, status, ideas and aesthetic taste, people have vastly different understandings on the United States. What is “beauty”, beauty in the actual social activities is how to reflect, how to deduce, let us look at the “beauty in the flower city” advertising star competition presented by the colorful.