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在今夏荧屏综艺井喷的情况下,定位为“文化卫视,承传文明”的河南电视台卫星频道(以下简称“河南卫视”),别出心裁地推出了一档汉字文化节目——《汉字英雄》。该档栏目以区别于其他综艺节目的文化牌,不仅使收视排行挺进全国三甲,更引发了媒体和观众对国学文化、儿童教育等等话题的讨论,被封为年度“现象级”文化节目。作为一个面对激烈竞争的省级卫视,河南卫视为什么选择《汉字英雄》来表达自身的“文化”定位?从“汉字英雄现象”我们可以看到河南卫视的哪些改变?2014年河南卫视的内容战略是什么?本刊近日特别专访了河南电视台卫星频道总监徐涛。
Under the circumstance of a screen blowout this summer, Henan TV Station Satellite Channel (hereinafter referred to as “Henan Satellite TV”), positioned as “Culture and Television, Inheriting Civilization”, ingeniously launched a series of Chinese character cultural programs - “Chinese Characters hero”. This section of the program distinguishes itself from the cultural cards of other variety shows, not only advancing the ranking of ratings into the top three in the country, but also stimulates the media and audiences’ discussions on the study of Chinese culture and children’s education. It has been named “Phenomenon-Level” Culture of the Year program. As a provincial satellite TV in the face of fierce competition, Henan Satellite TV chose “Chinese Heroes” to express its “cultural” positioning. From the “Chinese Heroes Phenomenon” we can see what changes Henan TV? 2014 What is the content strategy of Henan Satellite TV? Recently special interview with Henan TV satellite channel director Xu Tao.