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新闻标题很重要。为了拟好标题,除了应加强政治思想修养、增强新闻敏感外,还应加强语言修养,掌握各种常用的修辞技巧。可用以拟制标题的修辞格很多,其中用得较多的是“对偶”。标题讲究对仗,读起来顺畅。寥寥数语便可表达新闻的主要内容。它既是标题又是对联,令人回味无穷。对偶有严式对偶,即“工对”,还有宽式对偶。由于内容的限制或时间的紧迫,采用工对很难,那就用宽对。对偶分正对、反对和串对三种,下面分别谈谈它们在新闻标题中的运用。
News headlines are important. In order to prepare a good title, apart from strengthening political ideology and enhancing news sensitivity, we should also strengthen language cultivation and master all kinds of commonly used rhetorical techniques. There are many figures of speech that can be used to formulate titles, of which “duality” is the most used. Headline pay attention to battle, read smoothly. A few words can express the main content of the news. It is both title and couplet, it is memorable. Duality has strict duality, that is, “workers right”, as well as wide dual. Due to content constraints or time constraints, it is hard to use the workers, then use the wide pair. Opposite pairs, Opposition and String pair three, the following talk about their use in the news headlines.