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随着中国电子商务的迅速发展,社会对电子商务人才需求旺盛和供应不足之间的矛盾日显突出。针对各高校电子商务专业目前存在的这种供需脱节的现象,如果仅仅通过增加电子商务招生院校和扩大招生规模是很难解决问题的,唯有对现行的电子商务教学体系进行改革,不断提高电子商务人才质量,才能够从根本上解决问题。因此,本文通过对现阶段电子商务专业教学中存在的一些问题进行深刻剖析,提出教学改革的基本思路和措施。
With the rapid development of e-commerce in China, the contradiction between the strong demand of e-commerce talents and the shortage of supply has become increasingly prominent. In order to solve the problem that the e-commerce professionals in colleges and universities now have such a gap between supply and demand, it is difficult to solve the problem simply by increasing the enrollment of e-commerce institutions and enlarging the enrollment scale. Only by reforming the current e-commerce teaching system, E-commerce talent quality, we can fundamentally solve the problem. Therefore, this essay deeply analyzes some problems existing in e-commerce teaching at present, and puts forward the basic ideas and measures of teaching reform.