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北京国有药店第二集团军的两大代表性企业——永安堂、一元堂去年底先后降价,不仅对稍显尾大难掉的京城四大家族构成了致命性挑战,也给京城平价药店的先行者——德威治大药店提出了新的研究课题,因为德威治当初打出的仅仅是“平均降价25％”的旗号。然而,对于永安堂、一元堂高调降价一事,德威治大药房董事长兼总经理张玉宽看来,如果“降价只是这些药品零售企业参与市场竞争的一记招数”而非谋略的话,那么——
Beijing’s two state-owned pharmacies of the Second Army Group’s two major enterprises - Yongan Hall, Yuan Yatang has lowered prices late last year, not only for the slightly big end of the big four families posing a deadly challenge, but also to the capital of the forerunner of cheap pharmacies - The Dulwich Pharmacy has proposed a new research topic because it was only the flagship “average price cut of 25%”. However, for Wing On Hall and Yi Yuan Tong, where the price cuts are a high-profile item, Zhang Yuhuan, chairman and general manager of Dwayne Pharmacy, seems that if “the price reduction is only a tactic for these drug retailers to compete in the marketplace” instead of making a strategy,