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近一两年来,平价药店在全国各主要大城市的发展大有横扫千军如卷席之势头,但对北京的影响却总让人觉得不温不火,关键因素可能就是平价药店没有从根本上引起以京城“四大家族”为代表的流通主渠道的重视。尽管这些主渠道企业也通过一些变相的措施降价,但却从没有一家企业正面宣传自己大幅降价。 这一页的历史在2004年即将来临时划上了句号:2003年12月10日前后,永安堂连锁旗下灯市口药店、中轴路药店等以特价药店示人,平均降幅达25％;2003年12月24日,一元堂连锁旗下四家店面全面转型,而且走得更远——平均降 幅30％,最高降幅更是达到了76％,同时还提出“平价+医保定点药店”的新经营模式。 这两家药店的动作对于北京药品零售市场的最大意义可能在于,国有药店不再觉得明明白白进行降价是丢面子的事情,而是作为经济动物的企业面对市场的理性选择。永安堂,一元堂都是京城药品零售行业第二集团军或曰第二梯队的领军型企业,二者的转型预示着市场给予传统主渠道的压力越来越大,他们曾经坚守的阵地正在一点点被蚕食。同时,这也是否预示着由“四大家族”组成的第一集团军出现大变革的日子已经为时不远了?
Nearly a year or two, cheap pharmacies in major cities across the country greatly expanded the momentum of development momentum, but the impact of Beijing, but always make people feel tepid, the key factor may be that parity pharmacies did not fundamentally On the capital caused by the “four big families” as the representative of the circulation of the main channel of attention. Although these main channel enterprises also cut their prices through some disguised measures, no one company has positively promoted their substantial price cuts. The history of this page is coming to an end when 2004 is approaching. On or about December 10, 2003, the pharmacies at Dengshikou and Zhongfang Road Pharmacies, such as Yong’anteng Chain Store, showed an average drop of 25% with special drug stores. On December 24, 2008, the four stores of the Yuan Yitang chain were fully transformed and went further - with an average decrease of 30% and a peak decrease of 76%. At the same time, a new operation of “parity + Medicare designated pharmacies” was proposed mode. The two pharmacies’ actions may have the greatest significance to Beijing’s pharmaceutical retail market. State-owned pharmacies no longer feel that it is a shame to make a price reduction in vain. Instead, the state-owned pharmacies face the market as a rational choice for economic enterprises. Yong’an Hall and Yuanyang Hall are the leading companies in the second army or the second tier in the pharmaceutical retail industry in Beijing. The transformation of the two indicates that the market is under increasing pressure to give the traditional main channel a little bit of pressure Was eaten. At the same time, does this also indicate that it is not too far before the great transformation of the First Army formed by the “four big families”?