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农药销售工作是一个相对比较复杂的工作,销售员面对的是错综复杂、千变万化的市场,所接触人员的文化素质也是参差不齐的。要在农药市场上游刃有余,有所斩获,农药销售人员就要有较强的专业技术能力、人际沟通和随机应变能力。本文从农药营销人员的专业知识储备、人际沟通修炼等方面入手,分析了农药销售人员的个人推广能力和心理素质的变化,提出了人际关系的开发、维护和发展是企业长久维护客情关系的关键,也是企业营销成败的主导因子。
Pesticide sales work is a relatively complex job, sales staff is faced with a complex, ever-changing market, the cultural quality of the staff contacted is also uneven. In the pesticide market ease, gains, pesticide salespeople should have strong professional and technical ability, interpersonal communication and adaptability. In this paper, we start from the aspects of professional knowledge of pesticide marketers and interpersonal communication and practice, and analyze the personal promotion ability and psychological quality of pesticide salespeople. It is pointed out that the development, maintenance and development of human relationships are the long-term business relationship between enterprises and customers The key, but also the leading factor in the success of corporate marketing.