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一张设计得体的名片,就像一面微型广告牌在国际经济贸易交往中,交换名片是必不可少的。但不少中国企业在大笔投资进行促销的同时,忽略了名片的促销作用。我在美国一所大学法学院就读期间,旁听了一些 MBA 的课程,使我最难忘的内容之一,就是教授讲促销时强调名片是最重要的促销工具之一,并留作业让学生在电脑上设计几种不同行业、不同职位人员的名片。他要我们记住,一个来自西方国家的商人,往往会把名片作为判断对方商
A well-designed business card is like a miniature billboard in the international economic and trade exchanges, exchange of business cards is essential. However, many Chinese companies have neglected the promotion of business cards while investing heavily in promotions. During my time studying at a university law school in the United States, I attended a number of MBA courses. One of my most memorable contents was that professors emphasized that business cards were one of the most important promotional tools when they talked about promotions, and left assignments for students to work on computers. Design business cards for people in different industries and positions. He wants us to remember that a businessman from a Western country often uses his business card as a judgment