确立新的办台理念 重塑广州电视形象

• 作 者: 李锦源
• 机 构: 广州市委宣传部 副部长、广州电视台台长
• 出 处: 当代电视
• 发表日期: 2004年期
• 关键词: 广东电视台 南方电视台 泡沫成分 步步紧 舆论导向 立台之本 整体运作 收视份额 广播电视行业 新闻战线

近来有媒体提出了“电视生存”的话题。广州本地的电视业更是面临严峻的挑战:传统媒体尤其是报刊杂志基于雄厚实力不断创新,固守本地传媒的亮色;网络媒体洗尽泡沫成分凭借技术优势力图崛起,暗藏攀升的锋机;国内电视同行步步紧逼,节目大战频道大战集团大战推陈出新;境外电视媒体继续扩张,早已迫使本地业界不得不提前直面“入关”的态势……在这种风雨欲来的形势下,面对南方电视台挂牌成立、广东电视台革

Recently, some media have raised the topic of “television survival.” Guangzhou local TV industry is facing even more serious challenges: Traditional media, especially newspapers and magazines, are constantly innovating based on their solid strength and sticking to the bright colors of the local media. The Internet media washout foam component is trying to rise up with technological superiority and hides its climbing front. The domestic television Step by step by the companys step by step, program war Channel Wars Group war introduced; overseas television media continue to expand, the local industry has long forced the industry had to face the “entry” situation ... ... In this stormy situation, in the face of Southern Television Listing was established, Guangdong Television Leather