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本文将旅游竞争力分为旅游竞争效力和潜力两个方面,并从旅游资源和距离两个方面构建旅游国际竞争潜力评价指标体系,运用综合评价法和从特定区域客源市场视角对中国旅游国际竞争潜力进行评价和分析。结果表明,与世界主要旅游强国相比,中国旅游国际竞争潜力综合评价值最高,竞争潜力很大,且在旅游资源方面拥有绝对优势,但在与客源地距离方面总体上处于劣势。在对亚太旅游市场的竞争方面,中国拥有绝对的竞争优势;在对欧洲旅游市场的竞争方面,中国的竞争潜力次于法国,和西班牙、意大利并列第二;在对美洲旅游市场的竞争方面,中国的竞争潜力仅次于美国,说明中国在对欧洲和美洲旅游市场竞争方面具有一定的潜在优势。
This article divides the competitiveness of tourism into two aspects: the effectiveness and potential of tourism competition, and constructs the evaluation index system of international competition potential of tourism from two aspects of tourism resources and distance. By using comprehensive evaluation method and from the perspective of tourist market of specific regions, Competitive potential for evaluation and analysis. The results show that compared with the major tourist powers in the world, the comprehensive evaluation value of China’s tourism international competition potential is the highest, with great potential for competition and absolute superiority in tourism resources. However, the overall competitiveness of tourism in China is generally at a disadvantage. China has absolute competitive advantage in the competition of the Asia-Pacific tourism market; China has the second largest competition potential in the European tourism market as France and Spain and Italy; in terms of competition in the American tourism market, China’s potential for competition is second only to the United States, indicating that China has some potential advantages in competing in the tourism markets of Europe and the Americas.