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追求的焦点:市场需要与社会需要的重合 市场是一根指挥棒,驱使着人们按照它的意志转动。这是不以人们的意志为转移的。市场是什么?市场是消费,市场是需要,市场是人们的追求与欲望,市场是竞争。在市场大潮的冲击下,对于图书,出什么、怎么出、何时出,已是编辑们关心的焦点。编辑们已脱去或失去高雅的外衣,不得不成为市场的弄潮儿。在作者看来,编辑似乎执掌着书稿的生杀予夺大权,出不出全在编辑。其实不然。这种大权,在计划经济体制下多出于形势需要或上级意志,而现在则转为市场需要。那种对形势缺乏清醒认识或仍放不下架子的编辑,在市场面前将只能是一筹莫展。而对于作者来说,写什么、怎么写,已不是个人的事,而必须考虑的是市场需要。一些颇有才气与名气的作者自称为自由撰稿人,其实这种“自由”,只是就其追赶市场潮头与经济利益的自由而说的,写什么、怎么写,对他来说并没有多少自由的余地。 然而,作为与物质商品生产相对的精神文化生产,自有其特殊性,这种特殊性首要的表现在目的和手段与物质商品生产的不同上。精神文化生产要满足的是社会需要,而不是市场需要。市场需要与社会需要是两个概念,有其统一的一面,有其对立的一面。社会需要是指符合人类自身生存、发展要求和国家、社会、民族进步与历史?
The pursuit of the focus: the market needs and social needs coincide The market is a baton, driving people in accordance with its will to turn. This is not based on the will of the people. What is the market? Market is consumption, the market is needed, the market is people’s pursuit and desire, the market is competition. Under the impact of the market tide, books, what happened, how to come out, when out, is the focus of editors. Editors have taken off or lost their elegant outerwear and have to be market-beating children. In the author’s opinion, the editor seems to be in charge of the power of life and death of the manuscript, can not be found in the editor. actually not. This kind of power has more to do with the needs of the situation or the will of the higher authorities under the planned economic system, but now it turns to the needs of the market. The editors, who lack a clear understanding of the situation or who can not let go of the shelf, will only be unable to do anything in front of the market. For the author, what to write, how to write, is not a personal thing, but must consider the market needs. Some of the most talented and famous authors claim to be freelance writers. In fact, this “freedom” is only based on their freedom to catch up with market foregone interests and economic interests. What to write and how to write is not for him How much freedom? However, as the spiritual and cultural production relative to the production of material goods has its own particularity, this particularity is chiefly manifested in the difference between the purpose and means and the material goods production. Spiritual cultural production to meet the needs of society, not the market needs. Market needs and social needs are two concepts, have their unity, have their opposite. Social needs are in line with human survival, development and national, social, national progress and history?