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日前,国家广播电影电视总局颁发了《广播电视广告播放管理暂行办法》,第一次以总局令形式对广播电视广告的内容、播放总量、广告插播、播放监管等进行全面的规范。但记者昨天从各方获悉,大家对该《办法》能否具体落实普遍感到担忧。据悉,在此之前,国家广电总局曾规定,在19点至21点的黄金时间,电视广告总量不得超过12％。而如今这一标准被提高到15％。此外,国家广电总局对电视剧中插播广告的时间也进行了限制。
Recently, the State Administration of Radio, Film and Television presented the Interim Measures for the Administration of the Broadcasting of Radio and Television Advertisements, and for the first time conducted a comprehensive standardization of the contents of radio and television advertisements, the total number of broadcasts, the advertisement of advertisements, the supervision of broadcasting, etc. in the form of the General Order. However, reporters learned from all parties yesterday that everyone is generally concerned about the concrete implementation of the “measures”. It is reported that prior to this, the State Administration of Radio had stipulated that 19 to 21 golden hours, the total number of television ads shall not exceed 12%. Now this standard is raised to 15%. In addition, the State Administration of Radio, Film and Television on-air advertising time is also limited.