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7月21日,中央数字电视传媒有限公司(以下简称“中数传媒”)、深圳天威视讯股份有限公司(以下简称“天威”)、同洲电子股份有限公司(以下简称“同洲”)三方签署框架协议,将于9月在深圳联手推出“CCTV数字电视高清互动视频点播”业务,即高清VOD,节目内容与同洲高清机顶盒进行捆绑销售。在高清付费频道首战不利的情况下,将高清内容与高清机顶盒捆绑销售的模式能否冲破市场坚冰呢?
On July 21, China Central Digital Television Media Co., Ltd. (hereinafter referred to as “Medium Media”), Shenzhen Tianwei Video Co., Ltd. (hereinafter referred to as “Tianwei”), Coship Electronics Co., Ltd. (hereinafter referred to as “ ”Cizhou “) signed a tripartite framework agreement, will be jointly launched in Shenzhen in September ”CCTV digital television HD interactive video on demand " business, that is, high-definition VOD, program content and the same set of HD STB for bundling sales. In the high-definition pay-channel debut unfavorable circumstances, the HD content and high-definition set-top box bundled sales model can break through the market ice it?