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在阐述知识类信息消费边际效用的相关理论的基础上,论述知识类信息消费边际效用变化的基本规律,分析不同认知水平消费者知识类信息消费边际效用的差异。认为知识类信息消费的边际效用符合先递增后递减的规律;与较低认知水平消费者相比,较高认知水平的消费者边际效用增加速度较快,边际效用最大值更大,但边际效用下降的速度也较快。
Based on the related theory of the marginal utility of information consumption, the paper discusses the basic rules of the marginal utility change of information consumption, and analyzes the marginal utility differences of consumers’ consumption of knowledge knowledge at different cognitive levels. The marginal utility of the consumption of knowledge information accords with the law of increasing and then decreasing first. Compared with the consumers with lower cognitive level, the marginal utility of consumers with higher cognition increases faster and the maximum value of marginal utility is larger, Marginal utility is also falling faster.