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本文以东山岛旅游产业为研究对象,使用SWOT矩阵分析作为研究方法分析了文化创意产业助推东山岛旅游产业发展的优势、劣势、机遇和挑战,进而厘清其发展条件。文章分为三个部分,第一部分分别介绍东山岛旅游业概况、旅游资源形态、文化旅游资源所具备的特征以及文化创意产业与旅游业的关系;第二部分使用SWOT矩阵分析法具体分析文化创意产业对旅游业的助推作用;第三部分提出作者的对策与建议。
This article takes Dongshan Island tourism industry as the research object, and uses SWOT matrix analysis as the research method to analyze the advantages, disadvantages, opportunities and challenges that the cultural and creative industries promote the development of Dongshan Island tourism industry, and then clarifies its development conditions. The article is divided into three parts. The first part introduces Dongshan Island’s tourism industry overview, the characteristics of tourism resources, the characteristics of cultural tourism resources and the relationship between cultural and creative industries and tourism industry. The second part analyzes the cultural creativity through SWOT matrix analysis Industry boosts tourism; the third part puts forward author’s countermeasure and suggestion.