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在IBM引人瞩目地改组了它的PC部门之后两年,IBM的经营负责人又再一次地在赶忙寻找魔术般的方法,以便使公司在PC市场中保持快速发展的步伐。 继7月发表裁减IBM PC公司的1500-2000名雇员和合并PC生产和开发部门之后,这一计算机巨人正准备在今年晚些时候发表一个新的服务器系列,同时要加强服务器市场的攻势,还要同主要的转售商签订一批新的订货合同。 这些动向以及努力消除混乱的多牌号的战略,都是IBM计划夺回在PC市场失去的地盘而采取的措施的一部分。尽管它的PC公司在去年销售量增加了33％,然而今年上半年PC公司发现自己在流行型号方面的短处,并被迫处理价值6亿美元的过多库存。据分析家们声称,这些问题将把IBM推向PC销售量的第三位,即落在Compaq和Apple之后。
Two years after IBM dramatically reshuffled its PC unit, IBM executives were hurriedly looking for the magic that would allow the company to maintain its rapid pace in the PC market. Following a July release of 1,500-2,000 IBM PC employees and a merged PC production and development division, the computer giant is preparing to release a new line of servers later this year, while also beefing up the server market and To re-sign with the major reseller a number of new orders. These moves, together with the multi-brand strategy of trying to get rid of the chaos, are all part of what IBM plans to take back on the lost ground in the PC market. Although its PC company saw a 33% increase in sales last year, PC found itself vulnerable to popular models in the first half of this year and was forced to deal with over $ 600 million in inventory. According to analysts, these issues will push IBM to third place in PC sales, behind Compaq and Apple.