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在台湾,至今还有这样的说法:“想叫人破产,就让他去办杂志。”另外,也有人预言,到2020年时,造“书”匠将像打铁匠一般被淘汰。如果真真地信了这两个说法,本杂志的造“书”匠们现在起就该寻思如何改行的事了。但我们压根儿就没有去想它,倒是想借此说法,与读者、作者一起来引出本刊明年怎样再上新台阶的话题。 溯源而言,杂志是一种文化产品,科技类的杂志更是某一专业领域内传播思想、知识和信息的载体,或者用广义的“信息”之说称之为信息产品。人们公认21世纪是信息时代,信息将成为我们生活中不可缺少的东西,就像每天都要吃饭一样。但是,“吃什么”,怎么“吃”,不同的时代确实有不同讲究。因为时代的特征在变化,人们的思维方式、行为习惯、价值标准也会随之发生变化。现在人们常说要吃得方便,吃得健康,吃出
In Taiwan, there is still such a statement: “I want someone to go bankrupt, let him go to run magazines.” In addition, it was also predicted that by 2020, making “book” Carpenter will be eliminated as a blacksmith. If you truly believe both of these statements, the magazine’s “book” artisans should now wonder how to divest. However, we did not think about it at all. Instead, we wanted to take this statement and work with readers and authors to draw the topic of how to take the magazine to a new level next year. As far as traceability is concerned, magazines are a kind of cultural product. Science and technology magazines are the carrier of dissemination of ideas, knowledge and information in a certain field of specialization. They are also called information products in the broad sense of “information”. People recognize that the 21st century is the information age, and information will become an indispensable part of our life, just as we eat every day. However, “what to eat”, how to “eat”, different times do have different stresses. Because of the changing characteristics of the times, people’s thinking, behavior, values will change. Now people often say to eat easy, eat healthy, eat