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文化产品的开发与发展代表着一个地区或国家的综合竞争软实力。因此,加快开发禹州钧瓷文化产品对于提升许昌的综合实力,推动我国钧瓷文化产业的发展进步都有着重要意义。近年来,禹州钧瓷文化产品开发状况良好,与之相关的文化产业也取得蓬勃发展。但不可否认其中还存在一些不容忽视的问题,如规模分散、人才缺乏、市场狭隘、技术工艺创新不够、基础设施薄弱等,这严重制约了禹州钧瓷产品的进一步开发。因此,本文首先分析了发展禹州钧瓷文化产业的意义,又从加强钧瓷文化理念研究、创立个性化钧瓷品牌、提高钧瓷文化产品知名度等方面,全面探究了禹州钧瓷文化产品的开发策略。
The development and development of cultural products represent the overall competitive soft power of a region or country. Therefore, to speed up the development of Yuzhou Jun porcelain cultural products is of great significance to enhance the comprehensive strength of Xuchang and promote the development and progress of Jun porcelain cultural industry in our country. In recent years, Yuzhou Jun porcelain cultural products developed in good condition, with the related cultural industries have also made vigorous development. However, it is undeniable that there are still some problems that can not be ignored, such as the scattered scale, the lack of qualified personnel, the narrow market, inadequate technological innovation, weak infrastructure and so on, which seriously hampered the further development of Yuzhou Jun porcelain products. Therefore, this article first analyzes the significance of the development of Yuzhou Jun porcelain culture industry, but also from the aspects of strengthening the study of Jun porcelain culture concept, establishing the brand of personalized Jun porcelain and raising the popularity of Jun porcelain culture products, Development strategy.