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随着美国动画片、日本动漫逐渐进入中国市场,中国的国产动画片面临着巨大的压力,我国的国产动画片远远没有达到美国、日本的水平,即使进入国外的市场,中国的动画片也没有达到预想的那样,在国际上缺乏影响力,而且中国观众对国产动画的关注度不高,中国的国产动画片事业面临着内忧外患的局面。我国动画片之所以会出现这样情况,是因为我国动画片产品过于单一、产品质量不高、动画片比较低级和幼稚,充满无趣感等问题,面对这些我国必须一一解决,所以说,现在的中国应建立起自己的国产动画品牌,塑造形象。本文旨在通过研究历年来中国国产动画片的发展情况和趋势,分析现在国产动画片的发展现状和社会对国产动画片的看法,从而解决国产动画片出现的问题,塑造我国国产动画的品牌,推进国产动画的商业化进程。
As American cartoons and Japanese anime gradually enter the Chinese market, Chinese domestic animation is under tremendous pressure. China’s domestic animated cartoons have not reached the level of the United States and Japan. Even if they enter the foreign markets, Chinese cartoons Did not reach the expected, as the lack of influence in the international arena, and the Chinese audience’s attention to domestic animation is not high, China’s domestic animation career is facing internal and external situation. The reason why our country’s animation shows up is that our cartoon products are too single, the quality of products is not high, cartoons are relatively low-level and childish, full of boring feeling. In the face of these problems, our country must solve them one by one. So, now China should establish its own domestic animation brand, shape the image. This paper aims to analyze the current situation and trends of China-made animated cartoons over the years, analyze the current development situation of domestic-made cartoons and the society’s views on domestic cartoons so as to solve the problems of domestic cartoons, shape the brand of China- Promote the commercialization of domestic animation process.