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“未来的广告机构将不再是单纯的广告机构,而是一个营销机构。”李桂芬说,“但实际状况却是,几乎没有几家代理商是真正整合的营销传播公司。”
“The advertising agency of the future will no longer be a mere advertising agency but a marketing agency,” said Li Guifen. “But the reality is that few agents are truly integrated marketing communications companies.”