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近来,原本平静的日化江湖再次掀起波澜,一场资本暗战正在进行中。不过,这次唱主角的不是外资巨头,而是著名本土企业及民族品牌。先是上海家化发布公告,称公司将以6521.62万元自有资金增资收购四川可采化妆品股份有限公司51%的股权;然后是和黄中国在收购上海白猫有限公司两年之后,再次出手,首度以增资形式将10亿元资金注入白猫,力图向外界表明自己在回归日化业后重新做大这块“蛋糕”的决心。甚至,和黄表示在增资之后,拟投入30亿元对白猫进行品牌推广,重振民族品牌雄风。
Recently, the original calm rivers and lakes once again set off waves, a capital battle underway. However, this is not the protagonist to play the leading foreign giant, but well-known local enterprises and national brands. First, Shanghai Jahwa issued a public notice, saying the company will be 65,216,200 yuan of capital increase its own acquisition of 51% stake in Sichuan Mining Co., Ltd. can be taken; and then Huang and China in the acquisition of Shanghai White Cat Co., Ltd. two years later, shot again, For the first time, a capital injection of 1 billion yuan will be injected into the White Cat in an attempt to increase the capital of the White Cat, trying to show the outside world that it is determined to redo the cake after its return to Japan. Even, Hutchison said after the capital increase, intends to invest 3 billion yuan on brand promotion of white cats to revitalize the glory of the national brand.