论文部分内容阅读
在中纤板供大于求，市场极度疲软的情况下，福州人造板厂坚持以开拓市场为出发点，转变营销观念，改变营销策略，加大销售管理力度；坚持以用户满意为着眼点，强化企业质量管理，开展内部质量承诺和质量技术攻关活动；坚持以科技进步为支撑点，对引进技术设备大胆改造创新，积极开展科学研究和新产品开发，最终达到在买方市场营造“卖方市场”目标，使企业的生产经营活动保持良好的运行环境。
Under the situation that the supply of MDF exceeds demand, and the market is extremely weak, Fuzhou Man-made Board insists on the development of the market as a starting point, changes marketing concepts, changes marketing strategies, and strengthens sales management; adheres to customer satisfaction as the focus and strengthens enterprises. Quality management, carry out internal quality commitment and quality technology research activities; adhere to the scientific and technological progress as a support point, boldly transform and innovate imported technology equipment, actively develop scientific research and new product development, and finally achieve the goal of creating a “seller market” in the buyer’s market. Make the company’s production and business activities to maintain a good operating environment.