论文部分内容阅读
数字化转换后,有线运营商开始从单业务向全业务运营过渡,这也使他们面临营销管理上的更多挑战,其中,如何有效结合支付手段和管理手段,不但是顺利开展业务的基础和前提,更关系到有线全业务运营的可持续发展。对此,吉林有线通过借鉴电信运营商经验,进行了有线数字电视“充值卡”业务的探索,作为该业务试点地区,吉林敦化“一号通充值卡”业务取得了初步成效,本文对此进行了介绍。除了技术和应用上的借鉴意义,本文也是有线运营商在全业务时代的新型管理和市场思维的实例,如果您有更多经验或思考,欢迎投稿,请发:wang_wenjing@ccw.com.cn。
After digital transformation, cable operators begin to transition from single-service to full-service operation, which also presents them with more challenges in marketing management. Among them, how to effectively combine payment and management means is not only the foundation and premise for smooth operation of the business , But also relates to the sustainable development of cable-based business operations. In response, Jilin Cable has made preliminary exploration in cable digital TV / “top-up card” business by drawing on the experience of telecom operators. As a pilot area for this business, Jilin Dunhua has achieved initial success in its "one- This article describes this. In addition to the technical and application implications, this article is also an example of a new type of management and market thinking for cable operators throughout the business world. If you have more experience or thinking, please send your submission, please send: wang_wenjing@ccw.com.cn.