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党的十七届六中全会明确提出了“建设社会主义文化强国”的战略目标,党的十八大对扎实推进社会主义文化强国建设进行了重大部署。文化是民族的血脉,是人民的精神家园。大学生作为社会主义文化接受、传播、实践和社会主义核心价值体系学习、宣教、实践的最重要群体,其素质如何,直接关系着社会主义文化强国的建设进程。社会主义电视传媒的社会属性决定着其社会职责。发挥电视传播特点与优势,助推大学生素质教育,树立高度的文化自觉和文化自信,推动社会主义文化大发展大繁荣,电视传媒发挥了重要作用。
The Sixth Plenary Session of the 17th CPC Central Committee clearly proposed the strategic goal of “building a powerful socialist country”, and the 18th CPC National Congress has made major plans to push forward the building of a socialist country rich in culture. Culture is the blood of the nation and the spiritual home of the people. As the most important group for the acceptance, dissemination, practice and socialism core value system learning, propaganda and practice of college students, their quality is directly related to the process of building a strong socialist culture. The social nature of the socialist television media determines its social responsibilities. We should give full play to the characteristics and advantages of television broadcasting, boost the quality education of college students, establish a high degree of cultural awareness and cultural self-confidence, and promote the great development and prosperity of socialist culture. Television media has played an important role.