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作为推进媒体融合的重要一步,大众日报手机客户端——新锐大众2015年7月17日正式上线。“新锐大众”新闻客户端的与众不同在于其独特的诉求,为报纸提供免费增值服务。这在当前传统主流媒体的主要营收仍然来自于纸媒,新媒体仍然没有盈利模式的当下,有利于巩固传统舆论阵地,某种程度上,这种模式也是媒体融合发展的一个重要方向。
As a major step toward promoting media convergence, the popular daily mobile phone client - 新锐 大众 officially launched on July 17, 2015. “新锐 大众 ” News client is different in its unique appeal, providing newspapers free value-added services. At present, the main revenue from the traditional mainstream media still comes from paper media. The new media still have no current profit model and are conducive to consolidating the traditional media positions. To some extent, this mode is also an important direction for the media convergence and development.