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车走车路,马走马路;司机旁边是秘书,坐在后面的才是首长。每个人在社会中扮演的角色不同,决定了其有别于他人的“包装”。这种“有别”,诸如男女有别、上下有别、内外有别等等。好比除了在苏格兰,你不会见到有男人穿着裙子在街上行走;而老板总裁的座椅是断然不允许下属和员工碰的;穿着礼服奶孩子和穿着睡衣逛商场同样会让人耻笑。而形成这种“有别”的原因,刚是由于太多的历史、社会、经济、文化、民族和习俗等等等等的长期积淀,难以一言以蔽之。把握这种“有别”,以适宜的包装定好自己的位,求得最佳的社会效果,是当今这个追求个性化的时代里人人都需面对的问题。于是,形象设计这个词连同形象设计师一起时髦于市,成为时尚中的时尚。受编辑部委托,我邀请到在艺术形象设计和大众形象设计领域研究多年、颇有见地的澹台先生为客座嘉宾,以传播最广泛的媒介——电视视窗中出现的形象为“靶子”,一杯清茶坐而论道,就“形象设计”这一时尚话题与读者定期交流,意在参与。
Car to go the road, the horse take the road; driver next to the secretary, sitting behind the head. Each person plays a different role in society, determines its “package” different from others. This “difference”, such as different men and women, different from top to bottom, internal and external difference and so on. For example, in addition to Scotland, you will not see a man wearing a skirt walking in the street; and boss president’s seat is categorically disallowed subordinates and employees touch; wearing a dress baby and wearing pajamas shopping mall will be ridiculed. The reason for the formation of this “difference” is precisely the long-term accumulation of too many historical, social, economic, cultural, ethnic and customs, etc., which can hardly be said in a nutshell. Grasping this kind of “difference” and setting ourselves up in the right package and obtaining the best social result are the problems everyone must face in today’s era of individualized pursuit. As a result, the word image design together with the image designer fashion in the city, a fashion in fashion. Entrusted by the editorial department, I invited many talented people who have been studying for many years in the field of artistic image design and public image design. Mr. Tantai is a guest of honor in order to spread the most extensive medium - the image appearing in the TV window as “target” A cup of tea sat on the road, on the “image design” this fashion topic and readers to communicate regularly, intended to participate.