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中国奶粉市场一贯风波不断,以往的食品安全事件影响仍在,2013年底,更是爆出了某品牌绑架第一口奶的恶性事件,一众奶粉品牌再度深陷信任危机,其他品牌纷纷趁机展开明星代言、产品促销、广告轰炸等传播攻势。时值娱乐圈结婚生子的大潮,一大波星爸星妈正在逼近,而明星亲子节目也正席卷各大卫视荧屏。有没有可能用明星父母的影响
China milk powder market has been constantly turmoil, the impact of past food safety incidents are still, by the end of 2013, it is burst out of a brand of the first port of the kidnapping of a vicious incident, a public milk powder brand again in deep trust crisis, other brands have taken the opportunity to start Celebrity endorsements, product promotions, advertising bombing and other propaganda and offensive. When the value of the entertainment wave of marriage and childbirth, a big wave of star Mom is approaching, and star paternity programs are also sweeping the major TV screen. Is it possible to use the influence of celebrity parents?