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短短的八年时间,宜宾卷烟厂在改革中不断发展、完善自身,一跃成为宜宾地区国有”十佳”企业之一,成为宜宾经济的重要支柱产业,他们迅速崛起的奥秘何在呢? 创名牌 求效益 名牌产品+名牌效应=高附加值。顾贤富厂长以企业家独特的眼光,意识到宜宾卷烟厂只有在产品质量上下功夫,创出名牌产品,才能稳定市场,赢得消费者的青睐。为此,他们制定出一套切合工厂实际的创名牌
In the short span of eight years, Yibin Cigarette Factory continued to develop and perfect itself in the reform, and it has become one of the “Top Ten” state-owned enterprises in Yibin District, becoming an important pillar industry of the Yibin economy. What are the secrets of their rapid rise? Brand-name benefits Brand-name products + brand-name effects = high added value. With the unique vision of entrepreneurs, Gu Xianfu’s director realized that Yibin cigarette factory only works hard on product quality and creates brand-name products to stabilize the market and gain consumers’ favor. To this end, they worked out a brand-name brand that meets the actual conditions of the factory.