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奔驰公司借印尼之道与对手夺市场 德国的奔驰汽车公司除生产豪华轿车外,还是世界上主要的卡车生产企业,其卡车出口量已占西欧市场的30％、拉美市场的40％、美国市场的25％。亚洲卡车市场主要为日本占领,为了开拓亚洲这一巨大的潜在市场,与日本汽车厂商一争高低,奔驰汽车公司运用“假道代虢,借船出海”谋略,选择印度尼西亚作为进军亚洲市场的据点,在印尼建立
Mercedes-Benz takes the Indonesian Road and its rivals to win the market Mercedes-Benz, the German company, is the world’s leading truck manufacturer in addition to the production of luxury cars. Its truck exports account for 30% of the Western European market, 40% of the Latin American market, and the US market. 25%. The Asian truck market is mainly occupied by Japan. In order to open up this huge potential market in Asia and compete with Japanese auto makers, Mercedes-Benz Motor Company uses the “practical road to ship on behalf of the sea and borrow ships to sail to the sea” to choose Indonesia as its stronghold to enter the Asian market. Established in Indonesia