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从古至今,小到一场百米赛跑,大到一场商业活动,只要有竞争,就会有相应的配套规则。在规则的制约下,竞争才能有序、良好地进行。在当代市场营销活动中,企业想要战胜对手的最好方法就是在现有体制下理解并合理运用规则来制定发展计划,这样才有机会战胜甚至是取代竞争对手,获得更多的利益。尤其是对于那些想挑战行业老大的后起之秀们,更要善于利用规则,但同时也要坚定的遵守规则,
Since ancient times, small to a 100-meter race, up to a commercial activity, as long as there is competition, there will be corresponding supporting rules. Under the rules, competition can be conducted orderly and well. In contemporary marketing activities, the best way for an enterprise to beat its rivals is to understand and properly apply the rules under its current system to make development plans so that it has the opportunity to defeat and even replace its competitors and gain more benefits. Especially for those rising stars who want to challenge the industry leader, but also to be good at using the rules, but also firmly comply with the rules,