雅典奥运,央视大餐——访中央电视台体育中心主任马国力

• 作 者: 沈天澜
• 出 处: 广告人
• 发表日期: 2004年05期
• 关键词: 企业突围 金六福 七匹狼 节目策划 视觉盛宴 专题性节目 电视工作 奥运节目 奥运会报道 超越的

距离2004年雅典奥运会已近在咫尺,各界对奥运的热情也正随着春夏之交的气温持续上升。奥运百年重返故乡,2008北京奥运前的最近一届,这些都大大增加了人们对本届奥运的关注度。为让中国观众充分享受到奥运的乐趣,中央电视台花巨资独家购买了本届及下届奥运在中国的独家版权,本届奥运会中央电视台将在国内电视媒体中独家转播,并投入有史以来最强大的报道队伍和最多财力。中央电视台将如何报道本届雅典奥运会?这是中国观众和广告主们最为关注的秘密。为此,本刊于日前特别采访了对此最有发言权的中央电视台体育中心主任马国力。

From the 2004 Athens Olympic Games are close at hand, the enthusiasm for the Olympic Games from all walks of life are also with the spring and summer temperatures continue to rise. The Olympic Games returned to their homeland after a hundred years, and the most recent one before 2008 Beijing Olympic Games has greatly increased the people’s attention to this Olympic Games. In order to let Chinese audiences fully enjoy the fun of the Olympic Games, CCTV spent huge sums of money exclusively buying the exclusive rights of this and the next Olympic Games in China. The Olympic Games CCTV will exclusively broadcast on the domestic television media and put it into the history of the most Strong reporting team and the most financial resources. How CCTV will cover the Olympic Games in Athens? This is the secret that Chinese viewers and advertisers are most concerned about. To this end, the magazine interviewed a few days ago in particular the most talked about CCTV Sports Center Director Ma Guoli.