论文部分内容阅读
引言:作为场景的图像和作为影像的图像对上位概念“图像语用学”、“图像行动”和“图像实践”的不同应用概括了一个异源的现象领域。有人把它理解成图像使用的经验背景,有人将其等同于交流行动,另有一些人专注于标记和它的使用者之间的符号联系。这其中同样包括对具有影射作用的广告图片的使用,比如医学的或政治上媒体呈现策略的新型可视化技术。在这里,图像主要被视作一种行动者的物质工具。然而,这种具象性图像概念只适用于作为场景、作为客体和作为人工制品的图像。相反,作为影像、作为
INTRODUCTION The different applications of the images of the scene and of the images as images to the supernatural concepts “Image pragmatics”, “Image action” and “Image practice” summarize a heterogeneous field of phenomena. It is understood as an empirical context for the use of images, some equating them with communicative actions, while others focus on the symbolic links between the notation and its users. This also includes the use of pictorial advertising images, such as new visualization techniques for medical or political media presentation. Here, the image is primarily seen as a material tool for actors. However, this notion of figurative images applies only to scenes, objects as objects and artifacts as images. On the contrary, as video, as