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近三十年来,中国的经济和社会发展,出现了翻天覆地的变化,我国的广告行业也得到了长足的发展,众多的广告公司也已经认识到,广告人才的重要性。但是在我国当前的广告人才培养方面有许多的问题和不足,因此,本文就这些问题进行详细的梳理和整理,并对广告设计课程中如何进行教学方法,对广告设计作了详述的阐述。中国当前广告行业人才培养方面面临的问题是,我国广告人才的数量不能够满足广告行业日趋发展的需要,另外一个是,广告专业培养的学生专业知识的掌握不能够与实际情况相符。因此,这就产生了两个矛盾,中国广告行业需要大量的广告人才,但是中国学校对于广告人才的培养,不论是从数量还是质量都不能满足广告行业日趋庞大的需要。因此这些等待解决的问题就会成为广告课程设计方面的重要研究方向。本文从广告设计课程出发,对当前我国广告设计课程教学中存在的不足进行详细的阐述,并针对这些问题提出自己的看法,希望这些研究能够促进广告设计课程教学的进一步发展。
In the past three decades, China’s economic and social development has undergone tremendous changes. China’s advertising industry has also made great strides. A large number of advertising agencies have also realized the importance of advertising talent. However, there are a lot of problems and shortcomings in the current training of advertising talents in our country. Therefore, the paper sorts out and sorts these problems in detail, and elaborates on how to carry out the teaching methods in advertisements design course and the advertisement design. The current problems faced by China’s talent cultivation in the advertising industry are that the number of advertisers in China can not meet the needs of the advertising industry’s growing development. The other is that the professional knowledge of advertising professionals can not be mastered in line with the actual situation. Therefore, this creates two contradictions. The Chinese advertising industry needs a large amount of advertising talents. However, the training of advertising talents in Chinese schools can not meet the ever-increasing needs of the advertising industry, both in quantity and in quality. Therefore, these problems waiting to be solved will become an important aspect of advertising curriculum design. Based on the advertising design course, this article elaborates the current problems in the teaching of advertising design course in our country, and puts forward my own views on these issues. I hope these researches can promote the further development of the advertising design course teaching.