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近年来,公益广告冲出林林总总、不绝于耳的商业广告的重围,以它独具的义务性、社会性同时又有倡导性的魅力,受到全国荧屏观众的青睐。人们赞颂不已的是它不带一星半点的铜臭味,纯粹播洒的是社会主义精神文明,弘扬的是中华民族的传统美德。它用亲切的绝非夸大其辞的广告语言,呼唤人们良知的回归,唤醒人们规范道德行为。应当看到,公益广告也吸引了
In recent years, public service ads out of the woods, endless commercial advertising in the siege, with its unique obligations, social and advocacy at the same time the charm, by the country’s screen viewers of all ages. What people praise is that it does not carry the slightest bit of copper stench, spreading purely the socialist spiritual civilization, carrying forward the traditional virtues of the Chinese nation. It is by no means exaggerated cordial advertising language, calling for the return of people’s conscience, awakened people to regulate ethical behavior. It should be noted that public service ads are also attractive