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近年来,随着互联网及新媒体的爆发式发展,传统的营销模式遭受越来越大的挑战,面对全新的数字营销环境,广告主、媒体及代理公司各方都在寻求时代的新机遇。新媒体环境的变化给传统传播带来了新的课题,但是也有很多广告主也从中找到了更好的机会,很多以前无法实现的传播目标和方式通过像腾讯这样的新媒体平台则变得轻而易举,富有创意。蒙牛2013年春节“点滴幸福此刻最浓”传播活动就向业界证明了这一切,同顾案例的执行过程,我们看到中国企业已经和媒体一起走到了营销的前端,与消费者的距离更进一步。
In recent years, with the explosive development of the Internet and new media, the traditional marketing model has been challenged more and more. In the face of a brand new digital marketing environment, advertisers, media and agency companies are seeking new opportunities in the times . Changes in the new media environment have brought new issues to traditional communications, but many advertisers have also found better opportunities, and many of the previously unachievable goals and methods of communication have been made easier with new media platforms such as Tencent , Creative. Mengniu Spring Festival 2013 “drip happiness at the moment the most concentrated ” dissemination activities to prove to the industry all this, with the implementation of the case, we see that Chinese enterprises and the media have come to the front of marketing, and consumers Further.